The Magician's Dresscode
The image of the man in coat and tails pulling a white rabbit out of a top hat is passé: ToiToi, an Eindhoven-based society for leisure time magicians, knows this. As they look to attract new members, it seemed pivotal to me that they share the message that anyone who makes magic outside their day job is still a magician. The purple critter challenge the assumption that only one colour of bunny belongs on the stage. The different hats celebrate the fact that the full-time showman no longer has a monopoly on wonder.
As I designed this invitation, I realised it doesn’t matter what hat you bring to ToiToi, as long as it’s your best one.